Developers churned before they reached value because the docs assumed context they did not have yet. I rebuilt the getting-started path around the first real task — cut the detours, tested it on people who had never seen the product, and kept the promise the landing page made.

Delivered 4 talks and the follow-up content; measured adoption of the feature rose after each.

The product was strong and almost nobody knew it existed, because everything we published talked about us rather than the problem. I built the content and the community around what developers were actually trying to do, and let the product show up as the answer.

Rewrote the quickstart around the real first task; median time-to-first-success fell 40%.

Support was answering the same handful of questions forever, and the answers lived in ticket threads nobody else could find. I turned them into content that scaled — guides, runnable examples, and a search path that reaches people at the moment they are stuck.

Built the programming and rituals; the community grew to 22k active members in a year.