Launched a reranker lifting CTR 26%→38%
Data was untrustworthy and every dashboard disagreed, so meetings turned into arguments about whose number was right. I owned quality and lineage until the numbers meant something — contracts at the boundaries, tests on the tables that mattered, and alerting when freshness slipped.
Added a learned reranker behind a flag; clickthrough lifted from 26% to 47% in the holdout.