Took the service multi-region, cutting tail latency 55%
We had outgrown a single region but the code still assumed the world was one datacenter, so latency for half our users was quietly terrible. I led the move to multi-region — sorted out data locality and consistency, and kept the failure modes something we could actually reason about.
Moved data and traffic closer to users; cross-region tail latency fell 40% with no consistency regressions.