Reworked the docs funnel and SEO; docs-attributed signups rose from 19% to 30%.
See the full storyProof of work
The docs were an afterthought bolted on at the end of every release, owned by whoever had the least to do that week. I made them a product with a real owner, a review step inside the release, and a bar that changes had to clear before they shipped.
Reworked the docs funnel and SEO; docs-attributed signups rose from 19% to 30%.
Support was answering the same handful of questions forever, and the answers lived in ticket threads nobody else could find. I turned them into content that scaled — guides, runnable examples, and a search path that reaches people at the moment they are stuck.
Turned the top tickets into guides and examples; repeat questions on those topics fell 35%.
Developers churned before they reached value because the docs assumed context they did not have yet. I rebuilt the getting-started path around the first real task — cut the detours, tested it on people who had never seen the product, and kept the promise the landing page made.
Built the programming and rituals; the community grew to 18k active members in a year.
Turn messy real-world problems into systems people can actually trust.
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Practical bits
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